Why I do what I do
Everyone has a story to tell.
My mission is to create dialogues between brands and their users. If you have a compelling vision and great value to provide, I will empower your users to feel amazing every time they think of you.
I like to create emotions through art, design, literature, and music. By sharing these emotions with your audience, it creates a deeper, more personal connection. You become friends, someone that they can lean on in the time of need. This, is what makes design great.
To be a great designer though, I not only have to help my users, but also my team as well. I love to listen to them, teach them, and learn from them. By sharing inspirations and knowledge, I can help myself and the team become more productive and happier. If everyone is happy, then it's a winning design. 👍
Clients I've helped over the years..
What I can do for you
A series of bespoke digital recipe magazines that went on to reach Finalist of the 'Australian Mobile Awards' in its first year of release. Using Ruby and front-end languages, I helped shorten each magazine's development time from 3 days to less than 2 hours.
Featuring over a hundred products, the app is a one-of-a-kind in-store kiosk that helps customers find relevant products based on the condition of their skin and needs. I helped save two weeks of the project's total budget by implementing a much simpler solution.
What's in my toolbox
Ask me anything
What does design mean to you?
I want to help people. To do that, I needed to understand them, to be able to tell their stories through the only ways I knew I could: art, design, words, photography, culture, movement. Design encompasses all of those and much more, it drives me to become a better artist, thinker, and person.
What’s the difference between a good and great designer?
Sometimes I see designers and the general public criticize a piece of design for looking bad (I'm guilty of that too), but what they don't realize is that the design is functional, it solved a problem. Good design doesn't always have to look visually stunning. It's the thoughts and intention behind it that drives how a piece of work should be measured.
Great design though, is on a whole other level. It solves a problem that the user doesn't even know he/she realized they had. I'll use the classic Henry Ford example:
“If I had asked people what they wanted, they would have said faster horses.”
Great design is timeless, it seeks to understand both the intentions users, as well as the intensions of the stakeholder. Let's face it, you can't be a great designer if you satisfy one side and piss off the other. A great designer should be able to create good work, as well as maintain a good environment amongst his/her team.
Why do you want to leave freelancing?
I started freelancing because I wanted to experience different environments and cultures. I felt that I had been in the one place for too long and was getting complacent and have not been challenging my thoughts as much. Now that I've had several different exposures, I'd like to dedicate my time to a full-time role so I can really focus on taking projects to the next level (as part of a team, as a vision, and not as a freelance bystander).
Feel like we'd make a great team?
Your company or users have a burning need that needs to be soothed?
Want to know how you can save your company lots of time and money simply by improving workflow?
Ask me anything over tea (or coffee, if that's your jam), I'm always happy to chat. ☕